Approach
Insights are everything.
At Flower Press Interactive, user-centered design practices are at the heart of our process. Through ongoing research, we uncover product insights that inform our direction. We believe that digital products must be both beautiful and functional, and product insights form the road map to design better apps, websites, and experiences.
Research & Explore
The first step in our process is all about learning. We engage in early research, stakeholder interviews, and market research. Our goal is to define the problem and determine how we can best solve it during our engagement. We start with workflows and screen sketches to examine possibilities quickly. Next, we create journey maps and increase the fidelity of our drawings to complete detailed wireframes. We create clickable prototypes to gather feedback from stakeholders and ensure that we are on the right path. Rapid prototyping and design iteration let us move through concepts quickly and settle on a direction for the build.
Design & Validate
With our approved prototype and build requirements in mind, we’ll kickoff visual design exploration. This process starts with designing your logo and brand identity system. Colors, fonts, iconography, and photography will all be created in concert with the primary brand to ensure a unified interface for your digital product. Visual designs will be compiled into a clickable prototype for stakeholder and user review.
Build & Implement
When final screens are available, our UI build team will go to work creating UI code for your digital product. Code is reviewed and tested cross-browser and cross-platform to ensure proper display on all devices. Next, our build team will go to work creating the dynamic integrations to bring your product to life. When your digital product is fully-functional, our QA team will review and test your application to ensure that it performs as expected.
Measure & Grow
When your digital product launches, our team is ready to provide you with extra support. We can design materials and suggest strategies to promote and market your product and gather real-time feedback from end-users through forms, interviews, and analytics. As your business grows, your digital product may need to shift over time—users may request new features or adjustments to existing features. Our team will be available to handle enhancements to your tool and maintenance as required. We partner with clients over the long term and love to see products grow.