Real Work Marketing

Promoting a hiring platform for the next generation of trade workers

The Challenge

Real Work, a start-up that focuses on connecting workers in the trades with those who hire them, needed a marketing site to promote and serve as an entry point to their product. It needed to be easy to navigate and visually compelling while maintaining a different look from the web application. It also needed to be easily updated by stakeholders and include a blog component that the Real Work team would manage.

The Outcome

The Real Work website is built for people to access and become familiar with the Real Work app. It clearly labels sections for different user types and seamlessly leads them into the web app. A built-in blog section, FAQs, and contact forms give users additional information about Real Work.

Awards and Recognition

Web Excellence Award

Website | Employment Professional Services

We engaged Flower Press Interactive due to their high level of product design and marketing expertise. It definitely shows on our website. – Founder, Real Work

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Our Approach

We set a darker, edgier tone at realwork.com to set it apart from the web app. Our design incorporates large images, simple icons, and bold lettering with clear labels and navigation. We then built the webpage on the WordPress platform to allow for easy management.

Ongoing Growth

Real Work is going to do amazing things for the trades industries. It has big plans to expand its reach and services. Addressing ongoing infrastructure needs by streamlining the process for workers and employers to connect will have a lasting impact, and we are excited to be a part of it!

Clear sections keep navigation simple.